11 Bar Design Ideas and Themes That Pops

Design choices in your bar don’t just influence how things look. They shape how customers feel, how long they stay, and how much they spend. In fact, one study shows that 95% of consumers consider a business’  appearance as a deciding factor. If your space feels right, it makes a lasting impression and keeps customers coming back.

However, that doesn’t mean you need a full renovation or a massive budget. It means choosing details that match your space, your brand, and your customers, regardless of what type of bar you’re running. Here are some bar design ideas to consider for your business.

1. Backlit bottle walls

A backlit bottle wall instantly draws the eye. It turns your liquor selection into part of the ambiance and makes even a simple lineup of spirits look intentional. When the light shines through the bottles, it creates a colorful, glowing display that shows off your inventory and adds visual interest without clutter. It also helps guests feel confident in your bar’s offerings. The setup adds drama to your space, especially after sundown, and it’s the kind of thing that photographs well, which helps with your social media presence too.

A great example of this can be seen at Bob’s Steakhouse in the Omni Hotel in Dallas, Texas. They use a sleek backlit acrylic bar wall that transforms their bottle display into a glowing, eye-catching feature. The lighting adds sophistication and polish to the space while naturally pulling guests toward the bar.

Once you’ve got your lighting planned, make sure the shelving is sturdy and clean-lined. LED strips or panels work well behind glass shelving. Go for warm white or color-changing LEDs if you want flexibility for different events or times of day.

2. Neon and LED accent lighting

Lighting does more than help people see. It helps create the energy and atmosphere your bar is known for. When you add neon signage or LED accent lights, you’re sending a visual cue that it’s time to unwind and enjoy. The glow from these lights adds warmth, movement, and a modern edge. Depending on your palette, they can even evoke a little retro flair or urban cool. People feel more relaxed in softly lit spaces with splashes of color, and that mood shift can directly influence how long they stay and how many rounds they order.

A standout example is The Charles in Dallas, Texas. This Italian-inspired taverna features a sultry lounge illuminated by purple neon lights. The space balances sectional seating, a fireplace, and decorative elements such as custom wallpaper and faux ivy. The neon accents turn what could be a typical bar area into a stylish, immersive experience that’s hard to forget.

To bring this to your bar, install LED strips under counters, behind shelves, or along ceilings. Use colors that reflect your brand and don’t compete with each other. For neon, think about your bar’s name or a phrase your crowd will connect with. Think of something clever, ironic, or locally relevant that would work.

3. Dark, moody interiors

Dark, moody interiors don’t need to feel heavy or claustrophobic. Bar Goto in New York City is a great example of how moody interiors can set the tone for a refined, low-key experience. The space blends minimalist Japanese design with warm wood, black walls, and soft spotlighting to create an atmosphere that’s calm and inviting. It’s not flashy, but it’s incredibly thoughtful. Every detail, from the dim lighting to the intimate seating, makes it easy for guests to unwind, talk quietly, and focus on the drinks and company. That kind of mood encourages people to stay longer and come back often.

Use black or deep-colored ceilings to help absorb extra light. Pair that with low-wattage bulbs, velvet or leather seating in rich tones, and layered lighting like table lamps or sconces. Keep brighter lighting limited to the bar and service areas so your staff can move efficiently without disrupting the ambiance.

4. Nautical themed bar

Nautical bars give off a sense of breezy adventure. When done right, the setting becomes playful and relaxing, which encourages your customers to unwind and linger longer.

A great example of this theme in action is Ship Ahoy Tavern in Portland, Oregon. The space doesn’t feel overdone, and it strikes a nice balance. It’s unpretentious but immersive, pulling guests into its laid-back seaside charm. 

Moreover, what makes this theme great is its flexibility. You can go as light or deep as you want, either with a subtle seaside touch or full-on shipwreck chic. It’s great for groups, dates, or solo guests looking to feel transported somewhere coastal. Social media eats this theme up, especially when paired with photogenic drinks served in shells or light-up glasses.

Nautical themes tend to thrive in any waterfront town. If you’re near an ocean, a lake, or a major river, the setting already lends itself to that breezy, maritime atmosphere. But that doesn’t mean you’re limited to coastal regions. Inland cities that want to bring a little slice of the sea to their patrons can use this theme to offer a much-needed mental getaway. Lake towns and river cities often do this well, leaning into the idea of a casual escape.

5. Luxe speakeasy style

A great speakeasy-style bar makes guests feel like they’ve stepped into a secret, members-only hideout. The moment they push past a hidden door or walk down a dim hallway, they know they’re in for something different. It’s all about drama, ambiance, and subtle luxury without being loud about it.

Bathtub Gin in New York City pulls this off perfectly. Hidden behind a coffee shop facade, it opens up into a moody space with vintage touches, rich textures, and just the right amount of mystery. The velvet seating, dark wood accents, candlelight, and antique glassware all come together to create a space that feels timeless and intimate. It doesn’t scream for attention, but it holds it with ease.

To get that same feel, layer in plush materials like velvet or leather, along with warm metal accents in gold or brass. Choose vintage-style furniture, mirrors, and moody lighting. Keep exterior signage to a minimum if you want to lean into the hidden-bar vibe. Inside, focus on small pools of light from candles or table lamps to give your guests privacy and atmosphere.

6. Arcade concepts

Arcade-style bars offer something more than just drinks; they give people something to do. From classic pinball machines and four-player Pac-Man battles to air hockey and racing games, these features encourage guests to stay longer and keep coming back. They bring energy into the space and appeal to that sense of fun and competition. 

These kinds of bars tend to feel approachable, friendly, and just a little bit nostalgic. Guests walk in expecting a drink but leave with an experience. A standout example is Barcade, which originally opened in Brooklyn and now has locations in several cities across the U.S. They’ve built their identity around retro arcade cabinets, craft beers, and a straightforward good-time vibe. Their success shows how leaning into nostalgia while keeping things simple and fun can evolve into a well-loved brand.

What really makes this concept work is the mood it sets. The layout is typically open and filled with bright lights, buzzing sounds, and little moments of competition and celebration. It gives guests permission to loosen up and relive parts of their childhood in a space designed for adults. It’s also a conversation starter. Whether people come in pairs or as part of a group, the games naturally pull them together.

To make this work in your own bar, start by mixing retro hits like Pac-Man, Donkey Kong, or pinball machines with a few modern multiplayer games that encourage interaction. Designate a separate gaming section so you don’t crowd the bar or dining area with machine noise. Lighting matters here, too, so go for dim but colorful lighting that reflects off the machines and makes the space feel alive. 

Menu-wise, stick to snacks and drinks that are easy to carry since guests will be moving between machines.

This setup thrives in college towns, downtown nightlife districts, or anywhere that pulls a crowd in their twenties or thirties. If you’re in a place with young professionals, tech hubs, or just a lot of weekend foot traffic, this could easily be your niche.

7. Sports bar setup

Sports bars are one of the most common and enduring bar design ideas for a reason; they provide a communal environment where fans can cheer, jeer, and celebrate together. Tara Bowers, owner of Major League Sports Bar, highlights the social element as a big draw: “People like to have someone to talk to while they’re watching the game.” That sense of camaraderie builds repeat customers. It’s why these bars thrive in both big cities and small towns. They become gathering spaces not just for watching the game but for being part of a community.

Look at The Sports Bra in Portland. It stands out by dedicating its space entirely to women’s sports and has quickly become a hub for inclusive, spirited fandom. These places go beyond screens and wings; they become part of the sports culture themselves.

To design a sports bar that draws people in, make sure your screens are visible from every angle. Keep the space open and easy to move through, especially during high-energy games. Decorate with team memorabilia, framed jerseys, and murals that celebrate local legends. The lighting should be bright enough to see your wings and read the menu but soft enough to avoid glare. The more you can recreate the thrill of the stadium inside your bar, the more people will choose your place over their couch.

The TV might be bigger at home, but the crowd, the shared buzz, and the atmosphere of a sports bar make all the difference.

8. Craft cocktail focus

A bar that takes cocktails seriously sends a strong message from the start: this isn’t just about alcohol; it’s about craft, intention, and flavor. When guests open your menu and see a lineup of drinks that feature house-made syrups, unique infusions, or unexpected ingredient pairings, they immediately know they’re in for something different. Instead of running through the motions with good drinks or generic pours, you’re giving them a reason to savor each visit. 

These types of cocktail-focused bars often strike a delicate balance. Some lean toward moody lighting and jazz in the background, giving off a high-end lounge vibe. Others might feel more colorful and experimental, pulling in a younger, curious crowd. What they all have in common is this: the drinks take center stage. And when the drinks are good, people will go out of their way to come back for more.

A standout example is Water Witch in Salt Lake City. Known for their offbeat flavor combinations and fearless bartending, they’ve built a bar that’s not afraid to challenge expectations. Their menu changes often, their ingredients are smart and seasonal, and their bartenders genuinely engage with guests about what they’re drinking. It’s not just about mixing liquids, but it’s about crafting an experience that feels personal every time.

To create this kind of energy in your own space, you’ll want to start with a cocktail menu that evolves with the seasons. You’ll also need not just skilled bartenders and bar managers, but curious folks who love playing with flavors and aren’t afraid to talk to customers about the choices behind each cocktail. 

Presentation matters, too. Naming drinks creatively, serving them in unique glassware, and adding a visual flourish with your garnishes can make the difference between a drink someone orders and one they post on social media.

This approach thrives in places where guests are looking to try something new, such as upscale neighborhoods, foodie enclaves, or areas with a strong dining scene. If your city has locals who love farmers markets, small-batch coffee, or chef-owned restaurants, chances are they’ll appreciate a bar that puts that same kind of heart into every drink.

9. Live entertainment

When your bar includes live performances, you’re creating a reason for people to gather, engage, and linger. It adds personality and rhythm to your venue, making it more than just a place to grab a drink. It becomes an experience.

A shining example of this kind of setup is The Twelve Thirty Club in Nashville. This spot doesn’t just tack on music as background noise—it centers the entire experience around it. With top-tier acoustics, a well-designed performance area, and a lineup that spans genres, the club feels like a high-end music venue folded into a stylish bar and restaurant. It’s a place where the sound matters as much as the drink in your hand, and that balance is what sets it apart.

Live music or performances also open the door to partnerships with local talent. That connection to your community can make your bar a hub for creatives and music lovers alike. As the lights dim and the mic turns on, the focus in the room changes. People put down their phones, lean into conversations, and order another round while enjoying the show. It naturally extends the length of each visit, which is good for both the atmosphere and your bottom line.

To build this vibe in your own space, start by carving out a performance area that doesn’t overwhelm the layout. Think of it as a focal point, not a takeover. Invest in a sound system that’s clear but not jarring, and make lighting adaptable for different moods or acts. From soft wash lights for acoustic sets to dynamic color changes for livelier bands, lighting helps set the tone. 

Booking local acts on a regular schedule, like a weekly open mic, monthly jazz night, or seasonal comedy series, gives people something to look forward to. Promoting these events through social media and posters inside your bar keeps your regulars informed and newcomers curious.

This type of setup works best in cities with an active live music culture, popular travel destinations, or entertainment-driven neighborhoods. If you’re in a location where people go out not just to eat or drink but also to engage in activities, incorporating performances could give your bar a competitive advantage. This could help elevate your establishment’s profile and ultimately increase your bar profit margins.

10. All retro or 70s lounge

There’s a certain magic that happens when guests walk into a bar and feel like they’ve time-traveled straight into 1975. The bold oranges and avocado greens, the low-slung furniture, and the disco beats playing in the background, it all comes together to create a vibe that’s just as much about the visual experience as it is the drinks. Retro or 70s lounge-style bars lean heavily on nostalgia but in a way that still feels fresh and intentional.

A great example of this theme in action is Good Times at Davey Wayne’s in Los Angeles. The bar goes all in, starting with the entrance through a garage and vintage refrigerator door. Once inside, you’re surrounded by mid-century couches, retro wallpaper, and a soundtrack of classic rock that keeps the energy up. It feels like you’ve crashed your cool uncle’s basement party—complete with lawn furniture and vintage beer cans. 

These spaces often feature shag rugs, velvet or leather seating, wood-paneled walls, and funky lighting that casts everything in a warm glow. It’s playful, unapologetically stylish, and it makes a statement from the moment someone walks in. 

If you’re considering this theme, think beyond the decor. The menu can lean into the theme, too, with old-school cocktails like Harvey Wallbangers or updated takes on Whiskey Sours. You could offer retro snacks or throwback-themed nights that match the mood. It’s the kind of setup that invites regulars and first-timers alike to kick back, loosen up, and enjoy the ride. 

Perfect for casual meetups, themed parties, or just a unique night out, the retro lounge is a reminder that sometimes the best nights are the ones that don’t take themselves too seriously.

11. Literary themed bar

Can you imagine cocktails and books coming together? It sounds like a literary fantasy, but it works beautifully. Bars themed around books create a different kind of magic. They’re quiet, thoughtful, and deeply atmospheric. Instead of flashing lights or pounding bass, you give your guests a chance to slow down. 

The space itself invites deeper conversations, cozy reading sessions, or even just a relaxing nightcap alone. It’s a kind of social setting that feels more like a personal retreat than a bustling hangout spot. This kind of space doesn’t rush people, and instead lets them sink in.

One place that pulls this off with elegance is The Library Bar at The NoMad Hotel in New York City. There, bartenders weave between tall stacks of books, serving cocktails under golden light. 

If you’re leaning toward this concept, think beyond just shelves and seating. Make it interactive. Host weekly poetry readings or book-themed trivia nights. Serve drinks named after classic authors or novels, like a Hemingway Daiquiri or a rum-based concoction called “The Scarlet Letter.” People will come for the drinks but stay for the mood. Over time, you’ll build a loyal following of creatives, readers, and introverts who treat your bar like their second home.

This kind of bar works especially well in college towns, historic neighborhoods, or anywhere with a strong arts and culture presence. If your area is full of students, writers, or thoughtful drinkers looking for a quiet night out, a literary-themed bar might be exactly the kind of space they didn’t know they needed.

Let your space pour more charm into your business

Design isn’t just about aesthetics, but it’s about how your bar makes people feel the moment they walk in. You might be working with a tight budget or planning a full remodel, but either way, the choices you make in lighting, layout, materials, and decor all shape your customer’s experience. Great bar designs keep people coming back. It makes your space memorable and creates a setting where good drinks and good company can thrive.

While you’re focused on creating an unforgettable atmosphere, don’t forget the operational side. A solid team and smooth workflow behind the scenes make just as much of a difference. Tools like 7shifts can help you manage scheduling, communication, and labor costs so your team stays organized and your service stays sharp.

Put in the effort up front, and your space will speak for itself, night after night.