Media Kit
We get it, we’re excited to talk about 7shifts too! These guidelines will help you correctly make use of our brand. Any questions? Please reach out to us at marketing@7shifts.com.
Describing 7shifts
We recognize that restaurant workers are among the toughest, most hard-working groups out there—and we’re dedicated to working just as hard to deliver exceptional experiences through simple, powerful technology. You can use any of the company descriptions below or read more about us here.
Tagline
Great teams make great restaurants
Micro description
7shifts helps over 50,000 restaurants schedule, pay, and retain their team in one easy-to-use app.
Key Benefits of 7shifts
Save 79 hours and $2,100 per month using 7shifts’ full suite of tools
Save 14 hours per month scheduling
Save $1,045 per month in overtime pay
Increase employee retention by 13%
Cut calls, texts, and emails by 50% using 7shifts team communication tools
93% of customers have seen time savings using 7shifts
70% of customers say 7shifts helps them reduce labor costs
63% of 7shifts customers report improved ability to retain employees
Short description
7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 50,000 restaurants.
Long description
7shifts believes that employees are the driving force behind the success of restaurants and they are committed to elevating the standards of what restaurant teams can accomplish together.
Born in the back office of a sandwich shop, 7shifts was founded in 2014 with the goal of building simple solutions to solve the most complex team management challenges.
7shifts is a scheduling, payroll, and employee retention app designed to improve performance for restaurants. The easy-to-use app offers industry-specific features that help more than 50,000 restaurants save time, reduce errors, and keep labor costs in check.
7shifts
The “7” is always written as a number, followed by “shifts” in lowercase with no space between.
7shifts
7Shifts
7 shifts
7SHIFTS
Seven Shifts
Our Logo
This is our logo, the one that should always be used. There are two versions to ensure optimum legibility.
Logo
This is the main 7shifts logo. It should be used in this form whenever possible
Inverted logo
This version with the white wordmark works well on dark and busy backgrounds
Our Icon
Our regular and inverted logos can be placed on white and dark grey respectively, and our black and white monochrome icons can be placed on white and orange respectively.
Spacing
Our logo and icon works best when it has enough room to breathe. These elements should not collide with other elements on the page. Our logo's exclusion zone around the element is equal to 3 of the circles created by the 'i'
Best practices
How to use and not use our beautiful logo. The logo should not be transformed, distorted, or modified from what is provided.
Our colors
Primary Palette
The primary palette brings a bright, optimistic contrast to 7shifts’ larger spectrum of colors, and should be used most often. Lean into this palette especially when making a first impression on your audience, or when speaking to the 7shifts offering as a whole.
Secondary Palette
The secondary palette complements the primary brand by providing an extension to the values and expanding usage. Each primary color has a secondary tint and shadow value. All secondary colors can be used as accent colors or background colors.
Neutrals
The neutrals play mostly a utilitarian role within the color system, primarily used for text colors and background colors.
